حلول البطالة Unemployment Solutions - Branding Manager (FMCG only) CIM, MBA

Location: Al Qassim, Saudi Arabia

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.
They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Job Responsibilities:

Prepares Brand Positioning Report on a yearly basis.
Oversees yearly Branding Plan and develops Branding Budget.
Development of quarterly Brand Audit Report for each SBU.
Provide industry analysis, consumer analysis, and competitor analysis.
Monitor design, packaging, visuals, catalogue etc. are in compliance.
Review social media posts, and all brand activities are in compliance.
Collaborate with the Visual Merchandising Specialist.
Conducts training programs regularly, for EMPs in the Branding Unit.
Oversees performance reviews and employee assessments.
Ensures legal compliance with the e-Commerce Law within KSA.
Assess/reviews Manpower Plan with Brand and Marketing Director.

Important KPI:

Effective management and support of the Branding Unit’s operations
Compliance with the e-Commerce Law in the Kingdom
Percentage of strategic goals and targets achieved
No. of projects completed and % of completed training of employees
Net Promoter Score and 360 degrees survey results
Success in achieving a distinguished brand image (Brand recognition)
Cost per Acquisition, Market Share, Customer Satisfaction
Cost-effectiveness of the services offered to the each SBU
Sales growth of each relevant SBU over time

Qualifications:

Saudi National with strong English communication
Experience in FMCG Industry within KSA or the GCC region
Must have 3+ years’ experience in a managerial position
7-12 years experience in Marketing, Branding, Digital Media etc.
MS or MBA in Marketing, Advertising, or related field
CIM or any relevant certification
Proven Record of Time and Project Management
Proven Record of People Management and Leadership
Proven Record of Strategic Implementation

Please send CV at menatalentsagency@gmail.com